|Lynn Jurich, the Sun Queen|
To get up to speed on the industry I read a book called From Edison to Enron. The most profound thing I took from the book was a quote from Thomas Edison: “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait ’til oil and coal run out before we tackle that.” It can’t be any simpler than that.
Unfortunately, rooftop solar systems for the home have always been marketed by men to men in the past. This is because people had to purchase an entire solar power plant for their home. It was a huge technology sale; it was all about the equipment and what kind of output the system would produce. Well, most women don’t care to own and maintain a power plant on the roof of their home and aren’t confident they are buying the right equipment.
SunRun is turning that idea on its head. We say, “let us buy the solar equipment for you and take care of it, and we will just sell you the solar electricity for a rate that is significantly lower than what you buy it for from your utility company.” We allow our customers to enjoy clean solar power without any of the hassles and with a lower monthly utility bill.
We have to avoid this guilt. People should feel good and be rewarded by even the most simple changes.