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Monday, November 1, 2010

Solar Power – Is there a Sun Queen in your future?

The woman we call the Sun Queen is riding one of the earlier waves in the global warming awareness and coping wave train – or tsunami. A tsunami is a series of waves – a wave train – caused by the displacement of a large body of water.
The global warming coping tsunami we are seeing is caused by the displacement of a large body of ignorance and false beliefs – by the growing awareness that the threat posed by global warming is real, is significant, and is increasing.
Lynn Jurich, the Sun Queen
The Sun Queen is Lynn Jurich, a co-founder of a company named SunRun. With an MBA and BS from Stanford University, Lynn has moved from practising as an investment banker with a venture capital and private equity firm, into the forefront of solar power development in America. She is doing in real life what Nick Kangles, our lead character in our novel Obelisk Seven, did: move from banking to saving the world from the ravages of global warming.
Sun Queen Lynn Jurich believes that going green is the most important economic opportunity of the 21st century.
In an interview by ecofriendlymag, Lynn had this to say about why solar power is her passion:
In fact, when I was in venture capital about 4 or 5 years ago one of my colleagues and I spent some time talking about setting up an investment fund to invest around the fact that the cost of fossil fuels would rise much faster than was being priced into the market.
To get up to speed on the industry I read a book called From Edison to Enron. The most profound thing I took from the book was a quote from Thomas Edison: “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait ’til oil and coal run out before we tackle that.” It can’t be any simpler than that.
SunRun is a power in the residential market for solar panels, and is the first all-inclusive service provider to homeowners. Lynn started SunRun with two partners. Every Friday she makes a point of getting out of her office for a candlelight flow yoga session. Like Professor Graciela Chichilnisky, one of our global warming heroes, she is in the forefront of innovation in fighting global warming. She says that being a woman in what was a male-dominated industry, has helped her company become a significant player in solar power for homes:
Unfortunately, rooftop solar systems for the home have always been marketed by men to men in the past. This is because people had to purchase an entire solar power plant for their home. It was a huge technology sale; it was all about the equipment and what kind of output the system would produce. Well, most women don’t care to own and maintain a power plant on the roof of their home and aren’t confident they are buying the right equipment.
SunRun is turning that idea on its head. We say, “let us buy the solar equipment for you and take care of it, and we will just sell you the solar electricity for a rate that is significantly lower than what you buy it for from your utility company.” We allow our customers to enjoy clean solar power without any of the hassles and with a lower monthly utility bill.
The Sun Queen is concerned that people not fall into the trap of eco-anxiety – this can strike when someone makes one green change in their life,  and then worry that they are not doing enough. Her advice to combat eco-anxiety is simple – feel good about your small steps:
We have to avoid this guilt. People should feel good and be rewarded by even the most simple changes.

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