googlead166c37c697d4d3.html Glenn Ashton Author Blog: How to publish on Amazon Kindle eBooks and sell a Million Books


Sunday, July 17, 2011

How to publish on Amazon Kindle eBooks and sell a Million Books

This is part of a series on publishing your eBook yourself. This post summarizes the steps you need to take to launch your electronic writing career.  It is a kind of Paint-by-Numbers list of steps.
My eBook thriller about New York City
Future posts on this blog will deal with particular aspects in more detail, including how to promote your eBook, but if you follow these steps you should be up and published within a day or so.
Click here to see my eBooks on Amazon Kindle eBooks.
And you could be on your way to join the small but select club of The Kindle Million Club – those authors who have sold more than ONE MILLION COPIES of their eBooks by publishing on Kindle.
Here are a few links to some of the Kindle eBook Millionaires:
The man who sells 2,000 eBooks a day and often makes £11,000 a month.
The woman who makes $600,000 a year from eBooks.
Here are the steps:
  1. First, create your account with Amazon / Kindle. Go to the Kindle site in paragraph 3 to get there.
  2. Click here for the general Kindle site. You can also sign in by clicking at the top where it says new customer.
  3. Or you can click here for the Kindle sign in site.
  4. Click here for the Kindle publishing terms. Read these. You need to know them before you publish on Kindle eBooks.
  5. Prepare your novel for publishing by doing the things set out below. It things go wrong, just take a deep breath and start again. The first steps are to load your book in Microsoft Word and start formatting it so that you can publish it.
  6. Spacing and font size for your novel - Use single spacing Times Roman type size 11 or 12.
  7. Indents - Do not indent paragraphs. Kindle automatically indents all paragraphs.
  8. Paragraph spacing - Do not press enter to have a space separating paragraphs. Kindle automatically puts a space between paragraphs. Creating an extra paragraph yourself results in big spaces on various devices.
  9. Saving your novel - Save your file in .doc not .docx. You might have to use Word 1997-2003 to save it as doc, as Word 2007 uses docx.
  10. Other style items – You can use indents, bold characters, italics and headings. However, bullet points, special fonts, headers and footers must not be used.
  11. Page Breaks: Enter a page break at the end of every chapter to prevent the text from running together. To insert a page break in MS Word, click "Insert" at the top menu bar and select "Page Break."
  12. Image Placement and color: Images should be inserted in JPEG (or .jpeg) format with center alignment (don't copy and paste from another source). Select "Insert" > "Picture" > then locate te file on your computer and select the file. Although the Kindle device can display images, it uses a gray scale. You should use color pics because Kindle one day most likely will use color, and iPhone shows color pics.
  13. Images size - Images should not exceed 127 KB. The Roxio Photosuite 5 program or the Photoshop program allows you to resize images to as to reduce them below 127KB.
  14. Cover page - Prepare a cover page and save it as a jpeg file. Size to use is 926 by 1200 pixels. The cover page is uploaded separately into Kindle for publishing (see below) but you can also insert the cover image as the first page of your eBook. Make a note of where you saved your cover image because you will need it later on.
  15. Justification - Kindle readers can justify the text of your eBook as they wish, so use left justification, as I do.
  16. Headers and Footers - Do not use Headers or Footers as Kindle does not use them.
  17. Page Breaks for chapters - All new chapters should start with an "Insert" and "Page Break" in Word.
  18. Book structure - The structure of your eBook is usually this: Cover image, Cover page, Copyright page, Dedication page, Preface (if any), Prologue (if any), Table of Contents, then chapters, with the Author Details and author photo (if any) on the last page.
  19. Table of contents – Tougher to do, so avoid them unless you really need one. Most fiction novels do not need one. Use one that simply sets out the contents without linkages to each chapter – see Silent Lips for an example. If you do want a TOC with hyperlinks to each chapter, then google for advice on how to handle a TOC.
  20. Saving for publication – When you are ready to upload your eBook, save your Word file using Web Page, Filtered (*HTM & *HTML) format. You can find this format by saving using the Save As command from the top left corner of the Word program, and then clicking on the type on the bottom of the page – you are given a menu which includes this Web Page, Filtered (*HTM & *HTML) format. Answer Yes to any questions asked and then save it. Make a note of where you have saved your file.
  21. The next step is to convert that file of your book into something that the Kindle program can work with; see the next paragraph for how to do this by downloading the very handy free MobiPocket Creator program.  This program will help make your epublishing on Kindle hassle free!
  22. MobiPocket Creator – This is the best program to use to Build your book so that you can upload it to Kindle.  The MobiPocket Creator is an application that will convert your Web Page, Filtered (*HTM & *HTML) file into an eBbook. It can be downloaded by clicking the link above or by going to The site is
  23. The following steps use MobiPocket Creator to build your book.
  24. Open Mobipocket Creator and click on Import from Existing File – click on HTML document (your eBook was converted into HTML when you saved it as set out above).
  25. Browse to the HTML file of your eBook (from the place you saved it and noted as per 20 above), and click it and then press "Import".
  26. This will open the book editing function. Click on "Cover Image."
  27. Click "Add a Cover Image" and browse your files to locate your eBook cover you prepared as a jpeg file.
  28. Select your book cover and click "Update" to save your cover.
  29. Then select "Build" from the Mobipocket Creator Menu.
  30. On the "Build" page, click "Build".
  31. Once Build is complete (it can take a few minutes), this message will appear: Build Finished.
  32. Next, click the circle next to "Open folder containing eBook" and select "OK." You can skip this step if you want to.
  33. The file will be in PRC (or .prc) format and open in your My Documents\My Publications folder. Your book will be located here for future reference. Make a note of this location for future use. Mine goes to C:\Users\Owner\My Documents\My Publications.  Make a note of where your PRC file is saved because you will need it later.
  34. This PRC file is what you will upload into the Kindle Direct Publishing (KDP).  You do not upload doc files or any other kinds of files – the PRC file created by Mobipocket Creator is the best way to go in my opinion.
  35. But first you can check how your eBook looks in Kindle and iPhone etc by using a Kindle previewer provided for downloading to your computer.
  36. You can download the Kindle Previewer from this site
  37. When you have loaded the Kindle Previewer, run it, click on "File" and then click on "Open Book".  Click on the right PRC file!!!!! Look at how your eBook appears in all the Devices (click on all of them and go page by page through your book). Make a note of what is not right about the layout etc.  You are now pretty close to being published!
  38. Revise your original DOC version to remove what is wrong as shown in the Kindle Previewer. Then go through all the above steps to reload the revised eBook by creating HTMP files and using MobiPocket Creator to create a PRC file and previewing it again in the Kindle Previewer. Do the revising of your .doc version until you are happy with how it displays in the Kindle Previewer.
  39. The next few steps show how to upload your eBook on Kindle eBooks. You should by now almost smell the scent of victory! These steps are pretty easy to take as the Kindle form has clear instructions.
  40. How to upload to Kindle - Then finally log into your Kindle account and upload your eBook. You do this by opening your Amazon/DTP account, by logging into  it using your email and Amazon Password, then you click on "My Bookshelf". Then click the "Add New Item" button.
  41. Type in your eBook title.
  42. Type in the series title (if you have a series of books to publish) – mine is LittleTown, for my children's books.
  43. Add a description of your eBook (written like the blurbs on the backs of novels) – google for some hints on how to do this, and check my later posts for ideas and examples.
  44. Enter a category your eBook will be listed under (makes it easier for people to find it because readers search by categories).
  45. Enter your prepared Keywords.  See my later posts for ideas, and google Kindle keywords for an explanation and some hints. Keywords help readers find books on Amazon of the kind they are looking for.
  46. Click the "Save Entries" button to make sure Kindle retains your information.
  47. Then click on "Upload & Preview Book".
  48. Select "Browse" to open [only the PRC file NOT the HTM or HTML file] a dialog box to locate the file you want to upload – this is the PRC file on your computer that the MobiPocket Creator made for you. ONLY USE THE PRC FILE – DO NOT USE ANY DOC FILE OR ANY IMAGES WILL NOT BE UPLOADED ETC.
  49. The Kindle site then converts your book – this can take a while.
  50. Click on the "Preview" button to see how your eBook looks.  It should look fine when you go through it page by page. If it doesn't, fix what doesn't look OK in your DOC file and go through all the above steps again until you are happy. Chances are pretty good that your eBook will look fine in Kindle's preview!
  51. Click on "Enter Price" and enter your price. I've used US$0.99 for my eBooks; you can charge more if you wish.
  52. Click on "Save Entries" and then on the "Publish" button.
  53. Congratulations! You should now be a  published eBook author on the Kindle eBook site. Your first step towards joining the Kindle Million Book club has been completed!
Read a few of these sites for other hints on publishing your eBook:
How to make books available for the Kindle platform:
Simplified Formatting Guide:
This is a simplified guide to building Kindle Books using Microsoft Word.
Another good article here:
So far I have 5 eBooks on Kindle eBooks: three from the children's series  LittleTown, a book of Modern Proverbs, and a full length thriller named Silent Lips.  Click here for more details.

This is my "elevator speech" for Silent Lips:
In this 100,000 word thriller, people inside and outside New York race against time to save the city from a genetically engineered virus created by mistake. While doctors in the ParkLab in Central Park try everything they can think of to cure people, the Prime Minister of Israel is smuggled into the stricken city to share its fate, and the President makes the most agonizing decision any US president has ever made.

Silent Lips is an absolute bargain at the low, low price of 99 cents!  You can buy it to read, or you can give them as gifts to friends and relatives.
Once you've read Silent Lips, you can give me a huge boost by going back to Silent Lips on the Kindle site and sending Kindle a review – you do this by clicking on the Create your own review box at the bottom of the book's writeup.
The number of reviews eBooks get on Kindle are used to rank the book in Kindles Bestsellers lists; any book that appears on that list usually gets a big boost in sales!
Reviews can be short and sweet; do you like the book and why, would you recommend it to others etc.
Please help my sales by sending a copy of this post to your friends, relatives and others who might be interested.  If they buy Silent Lips they will be getting really good value for the very low price of 99 cents!  I (hopefully, like you) am aiming at becoming a member of the very small Kindle Million Book club. You can help me reach this goal!
Thanks for considering this!
Glenn Ashton

You might be interested in reading a bit on our website about another thriller we have finished, named Obelisk Seven, by going to this site:
Our Obelisk Seven "elevator speech" is:
What is the link between seven obelisks that are sending out signals, a TV show on global warming, and a microbe that threatens the world’s oil supplies? And who is willing to kill to prevent others finding this link?
When Nick Kangles, the host of a global warming TV show, microbiologist Kate Stanton and Egyptologist Gliffy discover that an Egyptian obelisk in Rome is sending out signals, they set out on an increasingly dangerous hunt across Europe, Egypt and America to find the secret of the signals.
Click here to visit our Obelisk Seven blog.

Chien and The Chicago Kid examine the plan - from the LittleTown series


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