|John Locke, Rebel|
spending, introducing a new way for governments to help people and protect them from the viciousness of markets); of Mahatma Ghandi (who brought about a revolution by fighting force with passive resistance married to the power of the will); Winston Churchill (a rebel in his time, who faced down a bully and saved a civilization); and Henry Ford (who with the assembly line production method brought autos into the lives of hundreds of millions, and revolutionized the way we make things).
I’d like to compete, but it’s hard to beat the home team on a playing field that’s hopelessly slanted against you! My character, Donovan Creed, has a philosophy of fighting that applies here. He says, “Never fight your opponent the way he wants to fight you.” Think about that. For many years self-published authors have been forced to fight in the traditional arena, a place where we had almost no chance of competing, much less winning.
Many years ago the publishing industry managed to crush and humiliate men and women who dreamed of writing and selling their books to the public. They created the false impression that the only standard of quality writing is for someone else to invest in your startup in return for a percentage of future profits.
Enter eBooks and ePublishing. eBooks allow a guy like me an opportunity to level the playing field. In fact, eBooks allow me to turn the tables on famous authors and create a situation that is completely unfair to them! Because I can publish an eBook for very little money, I can afford to sell it for 99 cents and still receive a 35 cent profit!
You see John Locke has nine books available and you calculate you could buy all nine for less than one of the famous author’s books!
You figure, “What the heck. I’ll give John a try. I’ve never heard of him, and he probably sucks, but hey, it’s only 99 cents.” —And that’s the moment I turn the tables on the famous authors, because first, my books may not be great literature, but they certainly don’t suck. Second, there’s no way in the world the famous authors can afford to price their books for 99 cents, because their publishers would lose a fortune!
This is what the experts in strategy try when fighting a war: change the contours of the battlefield to favour your army and put the enemy at a disdvantage!Now the famous authors have to prove their books are ten times better than mine! —And in a game like that, I like my chances!
In July, Amazon.com reported eBooks were outselling hard covers nearly two to one! And why not? They’re cheaper, they’re environmentally friendly, they don’t require a trip to the bookstore, you can download them in seconds, free of postage, and you can carry hundreds of them onto an airplane without adding an ounce of weight!
Check out my blog posts on how to publish your own eBook on Kindle by clicking here and here.