googlead166c37c697d4d3.html Glenn Ashton Author Blog: eBook writers: Your market has doubled in 6 months, says Pew

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Wednesday, September 7, 2011

eBook writers: Your market has doubled in 6 months, says Pew

Twenty seven million, give or take a million.

That's the size of your potential market of people who own an eBook reader.

Not a bad market, eh?

But the news is even better: that market has doubled over the past 6 months, rising from just over 14 million to today's 27 million or so.  That's just over 13 million  new eBook reader owners in the past 6 months.

Anyone care to make projections for the size of your eBook reader owner market in 6 more months? Or in 12 months time? How about in 2 years time?  Right now, there are 311 million people in the US, with about 229 million or so in the age bracket of 18 and older.

One thing you can bank on is that the market is exploding, faster than most markets for most other products. And if you have an eBook in mind, or already published (say, as a Kindle eBook), then these figures should make you view your future readership numbers more optimistically than ever.

If you are an eBook writer, you are producing product for one of the most explosive growth market segments ever to happen in the history of capitalism!

You've joined the revolution!  Just as John Locke did.

The source of these astounding figures is a recent market study by Pew:
A Pew Internet & American Life study has found that eBook reader ownership in the United States has doubled between November 2010 and May 2011 from 6 to 12 percent.
What's more, the market of eBook readers is growing faster than the market of Tablet readers, according to the Pew study:


 However, both eBook readers and Tablet readers lag far behind other kinds of devices right now:


What's also interesting to you as a writer of eBooks, is that the market between eBook reader owners and Tablet owners is converging, according to Pew:

What's making this more interesting, however, is that the lines between the eBook reader and tablet are becoming blurred. Although there are still stand-alone readers, these devices increasingly have more tablet-like functionality. The Nook Color even runs Android and rumors grow stronger that Amazon is working on a Kindle tablet-eBook reader hybrid running Android.
So it begs the question: When does a device stop being an eBook reader and start being a tablet that runs eBook reader software? It's confusing and it makes counting in this way much more difficult.

Of course, you, as a writer of eBooks, don't really mind that much what kind of device your readers own, as long as they buy your eBooks!

Good news from Pew.

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