Wednesday, September 7, 2011
Twenty seven million, give or take a million.
That's the size of your potential market of people who own an eBook reader.
Not a bad market, eh?
But the news is even better: that market has doubled over the past 6 months, rising from just over 14 million to today's 27 million or so. That's just over 13 million new eBook reader owners in the past 6 months.
Anyone care to make projections for the size of your eBook reader owner market in 6 more months? Or in 12 months time? How about in 2 years time? Right now, there are 311 million people in the US, with about 229 million or so in the age bracket of 18 and older.
One thing you can bank on is that the market is exploding, faster than most markets for most other products. And if you have an eBook in mind, or already published (say, as a Kindle eBook), then these figures should make you view your future readership numbers more optimistically than ever.
More details in my other post - click here.