googlead166c37c697d4d3.html Glenn Ashton Author Blog: Authors: What do these Survey results mean for you?

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Thursday, April 23, 2015

Authors: What do these Survey results mean for you?


A Writer of History blog post has links to the latest survey of readers of historical fiction, as well as a summary of results of the latest 2013 survey, at this site.
Here are some of the 2013 results as summarized by the blog – ask yourself what impact the results might have on your writing and publishing efforts (audience, likes and dislikes, price expectations etc):
A few highlights from prior surveys:
  1. HISTORICAL FICTION IS MAINSTREAM: Less than 2% of participants said they rarely or never read historical fiction.
  2. GENDER MAKES A DIFFERENCE: Women and men differ significantly in their reading habits and preferences and their views of historical fiction.
  3. AGE MAKES A DIFFERENCE: Those under 30 have different preferences for genre and time period and have different patterns of consumption and acquisition.
  4. SOCIAL MEDIA IS HAVING AN IMPACT ON READING: Social media and online sites play an increasingly significant role for those choosing, purchasing, and talking about fiction.
  5. BOOK BLOGS ARE VERY POPULAR: 1,473 participants listed one, two or three favourite blogs.
  6. GEOGRAPHY: Responses to questions such as the use of online tools for recommendations and purchasing and preferred setting for historical fiction varied by geography.
  7. PRICING: Sadly, readers are pushing for low prices. For example, 60% want e-books at $5.99 or less and 66% want paperbacks at $10.99 or less.
  8. ONLINE BOOK CLUBS ARE GAINING POPULARITY: 21% belong to online clubs while 15% belong to clubs meeting in a physical location
  9. VOLUME OF BOOKS READ MAKES A DIFFERENCE: for example, high volume readers have different expectations for book reviews, a higher interest in tracking their books, and higher usage of online tools and social media to augment their reading experience.
A Writer of History has many posts on survey results and insights and you can find summary reports and other popular articles here.
FOR MORE ON READING & WRITING HISTORICAL FICTION follow A WRITER OF HISTORY
Have fun!




1 comment:

  1. Many thanks for talking about the surveys, Glenn. I'm so pleased you find them useful. BTW, you Small Steps to Bigger Book Sales sounds great.

    ReplyDelete

Some more of my random posts for you:

/* PLACE FOR SURVEY MONKEY POPUP QUIZ JUST BELOW HERE */ /**/ /* NETWORKED BLOGS BIT FOR IT TO QUALIFY */