In the 2012 historical fiction survey, 562 people listed favourite reading oriented websites, blogs and social media sites. The winners in connecting readers with books share three attributes:
- thoughtful, trustworthy information about books,
- opportunities for dialogue and an exchange of ideas, and
- a community of like-minded readers.
Elsewhere in the survey, participants said that they choose books based on time period (27.2%) and on genre (30.3%). Only 18.3% choose based on author while the remaining 24.2% choose at random. Based on these percentages, it’s not surprising that historical fiction readers seek help to find stories from the time periods and genres they favour.
The data suggest a number of conclusions:
- Historical fiction readers love to share their book reading experiences with others. Many create blogs as a venue for sharing.
- Readers are proactive in their pursuit of good books.
- Reading is a social event; readers like to talk to other readers about books.
- Readers prefer to rely on trusted communities for recommendations.
- Though readers buy online in large numbers, they prefer other sources for recommendations.
- Big book review sites are not intimate enough for readers.
- Readers do not identify with publishing houses.