googlead166c37c697d4d3.html Glenn Ashton Author Blog: Authors: Survey of marketing methods used by more than 500 authors

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Wednesday, June 3, 2015

Authors: Survey of marketing methods used by more than 500 authors

Author M.K. (Mary) Tod
Ever wondered whether your marketing efforts are the same as, better than or worse than those of other authors? Then this survey of over 2,000 readers and writers might give you some hints. 

Conducted by author Mary Tod, this survey is hot off the press (you find the link to the full survey in this article). 

Here are some results:


AS AN AUTHOR, WHICH MARKETING ACTIVITIES HAVE BEEN MOST
SUCCESSFUL?

Caveat: there was no button for Not Applicable and some authors wrote in that they
scored a marketing tool 0 to reflect this; results likely skew low as a consequence

Highlights:

NO MARKETING TOOL DOMINATES – authors use a wide range of marketing
Activities

BEING ONLINE HAS BECOME MAINSTREAM – author blogs as well as
Facebook, Twitter and other social media are more helpful than other tools; 72%
of authors rated this category 3 or more

SPEAKING ENGAGEMENTS and NEWSPAPER AND MAGAZINE ARTICLES
are considered the most effective traditional activities

A later question (see section 4) asks those in the publishing industry to rate these
same marketing tools.


The rest of the survey has a surprisingly large number of hints for writers addicted to their craft, and seeking answers to the eternal writer’s lament: Where are my very own Target Readers?

Please share the link and survey with your own circles.

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