Selling really is everything. Whether you are selling a product or an idea, to stay ahead at work you need to be convincing. Telling a good story – one that moves hearts and minds – is the key to winning people over, explained Carmine Gallo, author of The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t, to be published in February.Drawing from interviews with top business leaders, including Virgin Group founder Richard Branson and Starbucks chief executive officer Howard Schultz, Mr. Gallo found that storytelling played a strong part in their success.The human brain, he argued, citing research from Dan McAdams, a professor of human development at Northwestern University in Illinois, is hard-wired to process information in the form of a narrative.Storytelling, Mr. Gallo said, applies to everything from job interviews to sending e-mails, and it need not be complicated.So how do you tell a story? Mr. Gallo suggested that good stories have a “villain” and a “hero,” but in the business world, the villain is the problem and the hero is your solution. Don’t forget to include a personal story to add a human element to any data and stick to “the rule of three.”Simply put, people can’t store more than three messages in their short-term memory, so don’t inundate them with too much information.“There’s a reason why Goldilocks saw three bears and why there were three musketeers or three ghosts who appeared to Mr. Scrooge. Three is most important number in narrative,” he said.
Saturday, January 9, 2016
Every now and then you come across a simple article that manages to pack in it some really extraordinary advice. The one below is worth your time to read. If you want to give a New Year’s present to your friends, family and colleagues, copy this post to them. And make sure that you apply the simple life lesson to your own life!
Leah Eichler in the Globe & Mail has just such a succinct, powerful summary. Here’s the part that I find so compelling:
If you can get your children or friends (or you yourself) to practice story telling in every facet of their lives, they will notice an immediate change in their fortunes. Their interactions with others will be far more positive, and this will boost their ability to carry out things, and their happiness quotient.
So don’t forget: share this with everyone you know!
And, thanks Leah: great article!