As soon as you put pen to paper to write your book – perhaps even sooner – you will run slap into a major problem.
How do you describe what your novel is about when someone asks you?
You will suddenly realize that you desperately need what some of us call your "elevator speech", and others your "logline".
Let's
talk about you in an elevator, then move on to Star Trek and how you
can use the availability bias to make your elevator speech memorable.
Now imagine that you are in an elevator on the tenth floor when a heavy hitter of a publisher steps into the elevator. The door closes. She notices your manuscript tucked under your arm.
"Your book?" she asks, and you nod, tongue-tied. Beads of sweat spring out on your forehead, and you swallow, trying to lubricate your dry mouth so that you can say something interesting, something arresting, something memorable.
This is your big chance ...
"What is it?" she asks.
You are now one floor further down, and your brain freezes. Your mind goes blank. Bits of static dance where once your neurons danced and made intelligent patterns resulting in interesting things to say.
This is when you really, really need your elevator speech.
The one that pitches your novel to the big-time publisher in the time it takes for the elevator to drop from the tenth floor to the ground level, and she rushes out to her next meeting.
The one that makes her stop, give you her card, and ask you to call her.
On her private number.
And soon. Like that night.
What must your elevator speech contain for you to get her card when the doors open?
Blake Snyder, author of Save the Cat!, comes to our rescue:
"What is it?" is the name of the game. "What is it?" is the movie. A good "What is it?" is the coin of the realm.
So let's start with two of Blake's definitions and then explore the two concepts. His definition of the hook is short and sweet:
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| Save the Cat! |
"It is a simple mental picture that promises fun and gives you enough of a peek into the storyline that you can see the potential."
And he defines the logline this way:
"A logline is a one- or two-sentence description of your movie that tells us what it is."
Another advantage of a good logline is the discipline it exerts on the author, as Blake observes:
"And concentrate on writing one sentence. One line. Because if you can learn how to tell me "What is it?" better, faster, and with more creativity, you'll keep me interested. And incidentally, by doing so before you start writing your script, you'll make the story better, too.